Bloggers want to increase blog traffic and many are frustrated that people land on their home page but seldom seem to click on their posts. Other bloggers are frustrated that they don’t get more clicks.
The good news is that one simple change can solve both of those problems. I’m no TycoonBlogger, but it amazes me that more bloggers don’t know this simple secret. Every blogger that I’ve revealed this secret to has followed this simple advice and loved it. Want to know what it is?
The secret is the MORE tag (that’s what WordPress call it anyway). Basically, when you write a post, you insert the MORE tag (or whatever your blogging software calls it) after the first two or three paragraphs so that the reader has to click the Keep Reading link to read the rest. (For an example, look at the posts on my home page.)
How does this solve those two problems?
- When readers land on your home page and don’t click anything else, they may read all the posts on the home page or none of them. You don’t know. That’s not good.
- For those readers that do read one or more of the posts on your home page, you only get one click (your home page). Once you start using the tag, those readers will click the Keep Reading link, and all of a sudden, your click rate goes up like magic.
I dare you to start using the tag and then come back and complain about it. You won’t be able to do it. But do come back and comment on your experience.
More on the MORE tag
For additional information on the MORE tag, where to find the MORE button, and other benefits of using it, read my earlier post, Blogging: Use the MORE tag.
I keep scratching my head everyday as I see bloggers who don’t take advantage of this gem. If there’s something that you scratch YOUR head over regarding MY blog, please let me know.